1.
Innovation in marketing : new perspectives for profit and growth / Theodore Levitt.
by Levitt, Theodore.
Material type: ; Format:
print
Publisher: New York : McGraw-Hill, 1962Availability: Items available for loan: Matheson Library [Call number: 658.8 L666] (1).
2.
Innovation in marketing : new perspectives for profit and growth / Theodore Levitt.
by Levitt, Theodore.
Material type: ; Format:
print
Publisher: New York : McGraw-Hill, 1962Availability: No items available
3.
Marketing management and administrative action Steuart Henderson Britt, Harper W. Boyd, Jr
by Britt, Steuart Henderson, 1907- | Boyd, Harper W.
Edition: 4th edMaterial type: ; Format:
print
Publisher: New York McGraw-Hill c1978Availability: Items available for loan: Matheson Library [Call number: 658.8 B862m 19] (2).
4.
Fundamentals of marketing / William J. Stanton.
by Stanton, William J.
Edition: 6th ed.Material type: ; Format:
print
Publisher: New York : McGraw-Hill, c1981Availability: Items available for loan: Matheson Library [Call number: 658.8 S792f 1981] (2).
5.
Pricing making profitable decisions Kent B. Monroe
by Monroe, Kent B.
Material type: ; Format:
print
Publisher: New York McGraw-Hill c1979Availability: Items available for loan: Matheson Library [Call number: 658.816 M753p] (1).
6.
Marketing management and administrative action / Steuart Henderson Britt ... [et al.].
by Britt, Steuart Henderson.
Edition: 5th ed.Material type: ; Format:
print
Publisher: New York : McGraw-Hill, c1983Availability: Items available for loan: Matheson Library [Call number: 658.8 M345] (1).
7.
Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta.
by Loudon, David L | Della Bitta, Albert J.
Edition: 3rd ed.Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c1988Availability: Items available for loan: Matheson Library [Call number: 658.834 L886] (1).
8.
Purchasing and materials management : text and cases / Donald W. Dobler, David N. Burt, Lamar Lee, Jr.
by Dobler, Donald W | Burt, David N | Lee, Lamar.
Edition: 5th ed.Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c1990Availability: No items available Lost (1).
9.
Pricing : making profitable decisions / Kent B. Monroe.
by Monroe, Kent B.
Edition: 2nd ed.Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c1990Availability: Items available for loan: Matheson Library [Call number: 658.816 M753] (1).
10.
Selling dynamics / Robert Y. Allen, Robert F. Spohn, I. Herbert Wilson.
by Allen, Robert Y, 1938- | Spohn, Robert F | Wilson, I. Herbert.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c1984Availability: No items available Lost (1).
11.
Measuring advertising effectiveness / Darrell Blaine Lucas, Steuart Henderson Britt.
by Lucas, Darrell Blaine | Henderson, Steuart Britt.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, 1963Availability: No items available Lost (1).
12.
Marketing research / Richard D. Crisp.
by Crisp, Richard D.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, 1957Availability: No items available Lost (1).
13.
Problems in marketing / Milton P. Brown [and others]
by Brown, Milton P, 1919- | Cardozo, Richard N | Cunningham, Scott M.
Edition: 4th ed.Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill. [1968]Availability: No items available Lost (1).
14.
Marketing / Courtland L. Bov�ee, Michael J. Houston, John V. Thill.
by Bov�ee, Courtland L | Houston, Michael J | Thill, John V.
Edition: 2nd ed.Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c1995Availability: No items available Lost (1).
15.
Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker.
by Stanton, William J | Walker, Bruce J | Etzel, Michael J.
Edition: 10th ed.Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, 1994Availability: Items available for loan: Matheson Library [Call number: 658.8 S792] (1).
16.
Measuring advertising effectiveness / Darrell Blaine Lucas, Steuart Henderson Britt.
by Lucas, Darrell Blaine | Henderson, Steuart Britt.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, 1963Availability: No items available
17.
Marketing research / Richard D. Crisp.
by Crisp, Richard D.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, 1957Availability: No items available
18.
Problems in marketing / Milton P. Brown [and others]
by Brown, Milton P, 1919- | Cardozo, Richard N | Cunningham, Scott M.
Edition: 4th ed.Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill. [1968]Availability: No items available
19.
Marketing / Courtland L. Bov�ee, Michael J. Houston, John V. Thill.
by Bov�ee, Courtland L | Houston, Michael J | Thill, John V.
Edition: 2nd ed.Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c1995Availability: No items available
20.
Industrial advertising : planning, creating, evaluating and merchandising it more effectively / [by] Fredrick R. Messner ; with a preface by Marion Harper.
by Messner, Fredrick R.
Material type: ; Format:
print
Publisher: New York : McGraw-Hill, [c1963]Availability: Items available for loan: Matheson Library [Call number: 659.1 M585] (1).
